If you don't know what LinkedIn is, don't worry. It's another social media like Facebook, only for business people and workers. So there is less drama and incriminating photos (but I make no guarantees). It is a great tool to look for a job while hiding for your boss who are also using LinkedIn to abandon the ship of their "great" business venture.
For the heck of it, I picked a random company to compare to the company I work for.
For example, take sterkly on Linkedin. Sterkly is an Internet company that deals with affiliate marketing – kind of like product placement in a movie except that you have to click on the object on the webpage instead of throwing popcorn at it as it taunts you from the silver screen.
The workplace I work for is in the automotive manufacturing industry. Definitely not as trendy as affiliate marketing on social media. In fact, I didn't even know our company had a presence on LinkedIn until I started researching this post.
Sterkly makes their money through CPA – cost per action. Basically, Sterkly gets a cut from their clients' business only if someone clicks on a product link, or when someone downloads software, or if someone completes a registration through a link that Sterkly has on a particular affiliated web page.
My company and its investors also make money through "cost per action" ... as long as that action involves layoffs, workforce enhancements (firings), and the righteous business decisions by overzealous bean counters.
Based on Mr. Nicholson's graph, Sterkly's business model places well ahead of the company I work for. The good thing about LinkedIn is that you can track when companies are hiring. So Sterkly is at the top of my list ... for some odd reason.
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