This is a toothful post. Weally and for twue.

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With thanks to my still-in-operation postal service, I received a sales coupon for Colgate's "Optic White" toothpaste. I guess Colgate wants your eye teeth to do a better job of watching what you eat.

But what if you no longer have your eye teeth? Does Colgate have a comparable product? Is there a "Optic Clear", "Optic Non-white", or even "No-optic-for-you White"?

Of course, you have to be careful with product labels. Some cultural groups have a sensitivity to the most innocence of words. I'm surprised Colgate actually put "Optic White" on their toothpaste. No doubt this happened only after months of deliberation between their lawyers and various ethnic groups. The last thing Colgate needs is a lawsuit because someone is offended by the word, "Optic".