What's The Appeal of Scottsdale?

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Scottsdale, Arizona must be quite a place. I have made friends with people who move from Scottsdale to North Carolina. After a year or two, they felt that they just had to move back. I've had other friends who went for a visit to Scottsdale. They love the area so much, they scouted the Scottsdale real estate, quickly located a home and a job, and never returned. I don't know what the appeal is ... but I'd like to find out!