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Friday, October 19, 2007

Can Sony Help Its Video Market Share?

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The good news: Sony has dropped the price of its 80 gigabyte Playstation 3 by a hundred dollars to $499.

The maybe-bad/maybe-good news: Sony is discontinuing its PSP3 model that had a 60-gigabyte hard drive and also sold for $499.

The good news: In November, Sony will be introducing a new PSP3 model with a 40-gigabyte drive for $399.

The bad news: This new low end model won't play any of the Playstation 2 games as the costlier model does. Would you spend an extra $100 to double your drive space and have backwards compatibility with older games? I know a lot of gamers who say yes.

More bad news: Playstation is still the most expensive game system on the market!

For comparison, we have Microsoft Corp.'s Xbox 360 at $350 and Nintendo's Wii at $250. Is it any wonder that the Wii has sold over 9 million system while PSP3 has only sold 5 million?

I have a idea for Sony. It's all about the marketing. Look at Nintendo. One reason for the Wii's popularity are the games that involve physical exertion. All Sony needs to do is jump on the health fitness craze and throw in some exercise equipment. Either physical games or just have the PSP work only if the equipment is being used.

The good news: You get more for your money AND get into top Sony-fied shape.

The bad news: That's all the good news that I have for today....

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