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Wednesday, November 17, 2010

when good ideas are ignored

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This past year, I have been developing a lot of obstacle detection and hands-free accessories for the automotive world. The idea is to make it safer for you (as the courteous, kind driver that you are) by having these handy gadgets in your car. If you're lucky, those wonderful people in the other cars will revoke their title of "supreme idiot" and renounce their worthiness as recipients of the one finger salute by installing the same high-tech goodies in their vehicles. Of course, they get such unflattering titles for a reason -- no incentive to equip their death mobile with the latest protective hardware.

You would think that the automobile insurance industry would encourage obvious commitments to safety (such as yours) by giving you a break on your premiums. But no. At work we've all had the same embarrassing reaction from our respective insurance agents when we bring up this win-win idea. We get a kindly smile, a gentle pat on the top of our ever-so-cute pointy heads, a lollipop that would make any dentist cry happy, dollar sign tears, and a firm "There, there now. Next you'll be ask me to believe that the world is round. Now run along like a good engineer and leave the hard money thinking to me."

So I'm left to my own resources: spending time trying to find cheap auto insurance companies and developing a device that traps overcharging insurance agents in their car. Yes, I will let them out … if they can afford the premiums.

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