What would compel you to click on a link such as affordablesieves.com? Affordable sieves, of course, as opposed to unaffordable sieves - like the kind we get to vote for next month.
Regardless, aside from those rare individuals under a strain to complete an important filtration project, what would make you forego adorable cat videos for links outside of your comfort zone?
According to the book "Trust Me, I'm Lying", media manipulators appeal to our overwhelming sense of curiosity by using the old standbys: fear, uncertainty, and doubt. You probably know the difficulty in answering "Where were you last night?". Depending upon where you were - or weren't – you may find yourself trying to address all three concerns.
The idea is that, when you strongly relate to certain phrases, you find it almost impossible to ignore them. For those of us with health concerns, we would click on the enticing but completely bogus link of "Can Metal Sieves Cure Cancer?" History buffs would go crazy over a book link to "The Pope's Gold and The Gold Rush: Holy Mass versus Holie Mesh". For those of us faithful to the Church of Oprah and Romance, we couldn't stop ourselves from following "How Sieves Saved My Marriage". And, for entrepreneurs, how can you resist "How to be Siftless for Fun and Profit"?
I can think of many more inept phrases that you could screen. But the point is, with the right words, you can filter your audience into clicking on almost any phrase. As long as you don't strain yourself.
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