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Thursday, December 02, 2010

4G or not 4G

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There's a lot of buzz in the news lately about various phone companies get ready to release their "4G" networks in the next few weeks. The only problem with these promises of high tech, high speed wizardry is that their "4G" isn't real "4G", at least not this initial go-around. To be considered 4G, a network technology has to meet a set of specifications known as IMT-Advanced.

For example, 4G standard means digital speeds at 1Gb/sec. Yet, when Verizon and its friendly competitors release their version, you get to enjoy paying higher prices for almost at a 1/10 of that speed. So right now, "4G" is just marketing hype.

Of course, some people don't mind paying for things that are cleverly marketed. They are the kind of people who will rush to a beach resort to buy "limited edition" sea water. Or they will hike into the hills to find that special stone quarry shop selling "new and improved" rocky mountain boulders (something you can't take for granite after a few eons). Or you will find them sweating away to get an exclusive exercise facility so they can purchase gourmet phentermine diet pills (bet you can't eat just one). You know the types ...

Anwyay, if Hamlet had a cell phone, he'd asked the same perplexing question that you should be asking yourself for the next several months, "4G or not 4G, that is the question!" He'd want to know "whether 'tis noble in the pocketbook to endure the slings and arrows of outrageous hype or to take arms and fingers against a sea of misleading claims and by opposing, end the madness. To wait -- to dream of better service that matches the overpriced monthly charges. By a dream to say we end the heart-ache and the thousand unnatural shocks that our cell phone bills render." I'm paraphrasing but I'm pretty sure that's what Hamlet would say.

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